Deree-The American College of Greece (Sports Management Program & Center of Excellence for Food, Tourism & Leisure) in collaboration with Active Media Group (award winning Sports Marketing company) incorporated the White Card campaign 2022 in this year’s event, Front Runners in Sports Management 4.0, which they co-organize since 2021. The event was a free-to-attend three days conference, the best in Greece within the last years (Bronze Award for the best COVID response, Sports Marketing awards 2021). It took place from Thursday, March 31, Friday till Saturday, April 2, 2022. The conference and its speakers shared insightful information about their experience & knowledge in various fields of the ever-growing sport industry. Moreover, participants had the opportunity to develop their professional network in the field of sports management.
The event was hybrid and included 600+ participants from 24 countries, 300+ businesses, 40+ speakers, 30% of which where women, 20+ hours sessions and 100+ questions from the audience. Deree is participating in this campaign for the 4th time in a row through which is aiming to raise awareness regarding peace for sport and development within its community which includes 4,463 undergraduate and graduate students from 56 countries and 350 faculty.
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