A media launch will be held in Sydney at the Hickson Road Reserve beneath the Sydney Harbour Bridge from 10am to 11am on Friday 4 April 2014. The aim of the media event is to provide a platform for Sport Matters partners in Australia to come together in celebration of the event and have an opportunity to raise the profile of their work. Sport Matters will release a series of advocacy tools including a poster campaign and series of promo videos. Our Australian partners will also be invited to prepare a 30 second promo video showcasing ‘Why Sport Matters’ to be released at the launch event.

Sport Matters will be linking up with a number of partners around the world to support and celebrate IDSDP on Facebook and Twitter. Our social media campaign ‘Why Sport Matters’ will run from 10.30am on Friday 4 April to 5pm on Sunday 6 April. To support the event people can post a message and/or photo on Facebook showcasing why sport matters for themselves, their organisation or their country.  Use the hastags #idsdp #sportmatters #whysportmatters to get involved.